Marketing displays generally serve the same purpose, whether they are for a trade show, conference or seminar, or even if they are just for the lobby of an office or a store window. The purpose of these portable displays is to grab people's attention, create a sense of the general feeling of the brand or product, to inspire people to look for more information, and leave them feeling intrigued. Good product displays will include many features and follow several rules, though, which all help them to reach this common goal for the brand.

First of all, marketing displays should get noticed quickly, because you only have a few seconds when a prospect walks by a booth, lobby or window display. It's good to use a colorful image or catchy tag line to grab their attention. It's also essential that marketing displays let people know what it is that the product is, what the company does, or what the brand represents. And for the sake of convenience, portable displays should be easily transported from one location to another without more than one person needed to set them up and break them down.

Ideally, product displays should state one benefit that the company provides better than their competitors, such as a patented product, lower prices, faster turnaround or guaranteed results. Well executed marketing displays should tell a prospect why they should stop and spend their valuable time and/or money. But while portable displays should include all these important features within their limited space, they should still keep it simple. They should not have too much text that people can't quickly read in passing, because most people are not going to want to stop and study a display to figure out what it's trying to say.

When it comes to marketing displays, make the point simple and quick, and then rely on personal conversations with representatives and the quality of the product or service to do the rest.